To celebrate World Food Day on 16 October 2021, Deliveroo has collaborated with California inspired Modern Mexican chain eatery Cali-Mex to promote food sustainability. In alignment with this year's official theme, "Our actions are our future. Better production, better nutrition, a better environment and a better life", the initiative aims to raise awareness towards the global agri-food system.
From 10 October to 11 November 2021, every "Impossible Meat Burrito" purchased at Cali-Mex outlets or via the Deliveroo app will be prepared with compostable, eco-friendly food wrap. To further capture the green spirit, Deliveroo will proudly donate HK$5 to local NGO Feeding Hong Kong for every Impossible Meat Burrito sold.
From the delicious selection of food, to the eco-friendly packaging and the charitable beneficiary, the partnership with Cali-Mex takes food sustainability to the next level in Hong Kong:
The production of Impossible plant-based meat uses significantly fewer natural resources than traditional meat products, creating less impact on the environment
Made with FSC certified paper and eco-friendly coating and ink, the fully compostable greaseproof wrap helps to reduce the paper's carbon footprint, and in effect causes zero-waste
With a mission to fight hunger in the city, Feeding Hong Kong collects surplus stock from food companies, sorts and stores it, and redistributes it to multiple charities across the city
To support this meaningful initiative, hungry and eco-conscious Hong Kongers can pick up an Impossible Meat Burrito via the Deliveroo app or at one of Cali-Mex's seven outlets between 10 October and 11 November 2021.
Cali-Mex's participating outlets:
Cali-Mex Bar & Grill – North Point: Shop 20-21, AIA Tower, 183 Electric Road, North Point
Cali-Mex Taqueria – Happy Valley: Shop on the Ground Floor, 31 Wong Nai Chung Road, Happy Valley
Cali-Mex Taqueria – Kwun Tong: Shop 4A, 1/F, Manulife Tower, One Bay East, 83 Hoi Bun Road, Kwun Tong
Cali-Mex Bar & Grill – Soho: G/F, 26 Hollywood Road, Central
Cali-Mex Bar & Grill – Stanley: 90 Stanley Main Street
Cali-Mex Bar & Grill – Sai Ying Pun: G/F, 48 High Street, Sai Ying Pun, Western District
Cali-Mex Bar & Grill – Discovery Bay: 92 Siena Ave, North Plaza, Discovery Bay, Lantau Island
The initiative is part of Deliveroo's global community-focused campaign, Full Life, which aims to utilise its unique network of riders, restaurants and grocers to support communities in cities where Deliveroo operates. This partnership with Cali-Mex is among one of the many unique initiatives launched over the past year as Deliveroo is passionate about extending its support to the community, and creating convenient and long-lasting initiatives for its partners. Past initiatives include partnering with local designers to offer tote bags and lunch boxes to encourage Deliveroo customers to reduce their single-use plastic habits, signing WWF's Plastic ACTion Initiative (PACT) to reduce the use of single-use plastics, and introducing the cutlery opt-out feature on the mobile app in 2018.