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Deliveroo Editions

Deliveroo Editions

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今日,我們非常高興宣布推出Deliveroo Editions,從此美食將不再受地域限制。

Deliveroo Editions是專營外賣業務的美食平台,匯聚了我們精心挑選的餐廳。Deliveroo Editions就是我們建立Deliveroo初衷的體現:無論你身處何處,我們都會竭盡全力為你提供頂級餐廳的滋味美食。通過Deliveroo Editions這個平台,我們將為餐廳行業提供支援,協助熱門的新晉主廚開創自己的美食事業,或幫助知名餐廳開拓新市場,滿足忠誠食客的味蕾。

我們正在嘗試做的事情?

過去三年,我們深入了解餐廳行業和你——我們的顧客。我們的餐廳合作夥伴如果希望在市中心開設一家新的餐廳必須至少投資100萬英鎊。另一方面,我們了解到顧客的口味確實各不相同,有些人每個月要訂購10種不同的菜餚,而且更希望能在家就能品嚐到美味佳餚。

但綜合考慮這兩個方面,我們發現儘管餐廳很想滿足住宅區居民的美食需求,但是有時候卻心有餘而力不足。開一家餐廳,通常會面臨不少風險。如果餐廳選址不對怎辦?或者,如果你才剛剛起步,又要如何在尚有資金之前找到通往成功之路?畢竟,即使是來自Netflix中Chef's Table節目的主廚(其中一些是全球頂尖餐廳的創辦人),都表示他們曾經擔心自己的餐廳會倒閉。

我們就是要協助餐廳解決這個問題:將希望品嚐到滋味美食而又不用親身前往市中心的顧客,與希望滿足這些顧客需求的餐廳聯繫起來。

Deliveroo Editions透過將美味食物提供予全球各地的食客,同時幫助餐廳以零成本起步。

如何實現Deliveroo Editions?

Deliveroo Editions團隊透過綜合我們對顧客的深入了解、與全球餐廳建立的緊密關係以及豐富的物流經驗,為你帶來全新的外賣平台體驗。

我們將利用Deliveroo所採用的技術,首先識別出將會從Deliveroo Editions中受益最多的地區。接著,我們會更加深入地研究該地區缺乏哪些餐廳供應以及我們的顧客最希望品嚐到哪些佳餚。

一旦我們了解市場需求,我們就會開始品嚐一系列食物,並與業內最佳餐廳合作來填補這個空白。我們可能會選擇具有極佳創意的新晉主廚,也可能與類似Karam Sethi的米芝蓮星級主廚進行獨家合作。

之後,餐廳就會設計專門為Deliveroo Editions服務的廚房。由於菜餚主要針對外賣市場,因此主廚會專注於營造在家用餐的終極體驗。最後,Deliveroo Editions是一個持續發展及創新的平台,從食物包裝到廚房建設以及食物運送,全程都有數以百計的人密切關注。

創新平台會帶來甚麼成果?將專注於服務社區的餐廳匯聚在一起,能夠提供最高標準的外賣佳餚。

該平台目前的推出情況如何?

目前正開始在全球範圍內啟動。此前參與了倫敦部分地區(坎伯威爾、巴特西、達利奇及金絲雀碼頭)開始試用Deliveroo Editions的幸運兒,現在已經可以從倫敦的餐廳訂購美味佳餚!如果你附近還沒有Deliveroo Editions服務也不用擔心,我們目前正緊鑼密鼓地在香港推出,敬請密切期待。

Today we're excited to announce the launch of Deliveroo Editions – a concept that puts an end to postcode food envy.

Deliveroo Editions are hubs where we host collections of hand-picked restaurants, all specially designed for delivery. They're how we make good on the promise that got Deliveroo started: to connect you with great food from great restaurants, wherever you are, and whatever it takes. And they're a platform to support the restaurant industry, helping hot new chefs launch for the first time, or well-loved restaurants reach fans in new places.

What are we trying to do?

Over the past three years we've learned a lot about the restaurant industry and about you, our customers. Our restaurant partners have to spend up to a million pounds to launch a new restaurant in a city centre. From customers, we've learned you guys have really varied tastes – some of you order 10 different cuisines per month – and love the ability to explore exciting food from your homes.

But when you put the two facts together, we realised that although restaurants want to reach people in residential areas, it's sometimes just not possible. Setting up a restaurant always includes a fair amount of risk. What if the location isn't right? Or if you're just starting out, how do you find the secret sauce to success, before the money runs out? After all, even the chefs from Netflix's Chef's Table, founders of some of the top rated restaurants in the world, talk about moments when they were worried they'd have to close their doors.

We wanted to help solve this. To connect our customers who want to eat great, exciting food without always travelling into the centre of a city, with the restaurants who want to reach them.

Deliveroo Editions bridges this gap perfectly: we bring brilliant food to people all over the world as well as provide the ability to help restaurants launch with zero start-up costs.

How does it work?

The team behind Editions combine our customer insight, relationships with restaurants all over the world, and logistics experience to bring an Edition to you.

Using the technology that powers Deliveroo, we first identify an area that would most benefit from their own Edition. We then delve deeper into exactly what's missing from those local areas and what food our customers are craving.

Once we know what's needed, we get to work, trying a bunch of food and partnering with the best restaurateurs in the business to fill the gap. That could be anyone from new chefs with great ideas, to high street favourites, as well as exclusive collaborations with the likes of Michelin-starred Karam Sethi.

Restaurants then design their kitchens hosted in a Deliveroo Edition. Given their delivery only nature, the chefs are focused solely on creating the ultimate home dining experience. Finally, Deliveroo Editions are alive and constantly innovating, made up of hundreds of people looking at everything from the packaging your meal arrives in, to the entire way a kitchen is built and run for delivery.

The result? A community-tailored collection of restaurants, providing the gold standard of food delivery.

When do I get mine?

The global roll out starts now. Any lucky folks who've been enjoying Deliveroo Editions as part of the London trial – Camberwell, Battersea, Dulwich and Canary Wharf – can already order from a number of London based restaurants. But don't worry if there isn't an Edition near you yet, we're working on launching it very soon in Hong Kong, so watch this space.

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